Source Backlink Opportunities with Semrush (With Free PDF Guide)

Finding high-quality backlinks can be time-consuming, but with the right tools, you can speed up the process and get targeted results. 

One of the best tools for this task is Semrush’s Backlink Gap Analysis tool. 

Here's how you can leverage it to discover backlink opportunities and save time.

There are many backlink tools on the market, but Semrush’s Backlink Gap Tool stands out for its simplicity and effectiveness. 

With just a few clicks, you can compare your backlink profile with up to four competitors, identify what links you’re missing, and get a list of actionable opportunities.

Go to the Backlink Gap Tool
Start by navigating to the Semrush Backlink Gap tool. This feature allows you to compare your domain with competitors and find potential backlink opportunities.



1. Add Your Domain and Competitors
   Enter your website URL and the URLs of up to four competitors. Semrush will scan and analyse their backlink profiles to show you where you stand in comparison.
2. Click ‘Find Prospects’
   Once your competitors are added, click on ‘Find Prospects’. Semrush will begin analysing their backlinks, and identifying gaps in your backlink profile.
3. Filter by Authority Scores
   Now, it’s time to refine the results. Use the Semrush Authority Score (AS) to filter out low-quality links. Set the filter to display links with authority scores of 30-100. This ensures you are focusing on high-quality backlink opportunities.
4. Review the Results
   Semrush will provide you with a comprehensive list of backlinks that your competitors have and that you’re missing. The list will include authority scores, traffic metrics, and competitor comparisons, giving you all the data you need to make informed decisions.
5. Target Your Missing Links
   Now that you have a list of missing backlinks, select the ones you want to target. You can send these directly to your link-building tool for easy management and outreach.

The Semrush Backlink Gap Tool simplifies the process of identifying and targeting high-quality backlinks by comparing your site’s profile with your competitors. 

By focusing on links that your competitors already have, you know these backlinks are relevant and authoritative within your industry.

Using Semrush’s Backlink Gap tool is an efficient way to find backlink opportunities without spending endless hours auditing and analysing. 

With a targeted list of high-authority sites, you can streamline your link-building efforts and elevate your SEO strategy.

Hi, I’m Zach Argyle, founder of Jodana, where I help SEOs and agencies build stronger, more resilient backlinks. Want more link-building tips? Follow me for insights that will elevate your SEO game.