7 Free Link-Building Methods (With PDF Guide)

Building high-quality backlinks is crucial for improving your website's ranking on search engines, but contrary to popular belief, you don't need to spend a fortune on backlinks.

Here are seven free and effective link-building methods that you can start using today.



Journalists and bloggers are constantly looking for reliable sources to cite in their articles.

By crafting well-researched content filled with statistics and facts, you make your website an attractive resource.

Ensure that your content offers value, making it more likely that journalists will organically reference it, giving you natural backlinks.

Certain types of content, like listicles, comparisons, and free tools, naturally attract links.

These link magnets require little outreach but offer immense value, as other websites may link to your helpful resources.

For example, creating a tool or a comprehensive guide relevant to your industry can attract backlinks without you having to ask.

Citations and directories are great sources of backlinks, but only if you focus on quality.

Rather than submitting your website to hundreds of low-authority directories, identify the big, reputable ones where your competitors are listed.

This can include industry-specific directories or local listings.

Google owns YouTube, so content on this platform can significantly boost your SEO efforts.

Document what you do in videos, even if they don’t go viral.

Providing valuable content that connects to your business can create backlinks when people link to your videos from their websites or social media.

Plus, Google rewards websites that produce varied types of content.

HARO (Connectively) connects journalists with sources for their articles.

By signing up and responding to relevant queries, you can earn valuable backlinks from high-authority media outlets.

It’s a simple way to engage with the press while gaining organic links.

HARO is not your only option either, PressPlugs is a better alternative in the UK.

Consistently updating your blog with fresh content and sharing it on social media platforms like LinkedIn increases your chances of gaining backlinks.

Your content becomes more visible when shared on multiple platforms, encouraging others to link back to it.

As of Oct 2024, Reddit is heavily favoured by Google and should be in every SEOs strategy.

Teaming up with content creators, whether through podcasts, guest posts, or social media collaborations, can expose your website to new audiences.

By working together and exchanging links, both parties benefit from increased visibility and backlink opportunities.

You don’t need to drain your budget to improve your backlink profile.

By following these free strategies, you can steadily increase your website’s authority, rankings, and traffic. Get active, network, and watch your backlinks grow!

Hi, I’m Zach Argyle, founder of Jodana, where I help SEOs and agencies build stronger, more resilient backlinks. Want more link-building tips? Follow me for insights that will elevate your SEO game.