8 Tools You Need For Great Link-Building (With PDF Guide)

Link-building is one of the trickiest aspects of SEO. 

Many SEOs struggle to find high-quality backlinks, often resorting to paying hefty sums for links on foreign websites that look good but don’t perform. 

Worse yet, many of these links don’t even get indexed by Google. 

So, what's the solution? 

Skip the frustration and enhance your link-building strategy with these 8 powerful tools that will help you secure genuine, relevant backlinks that provide real results.

Looking for a reliable link swap tool?

Linkly allows you to connect with real websites that are seeking content collaborations within your niche and region. 

It's a straightforward way to find the perfect partners for swapping links, ensuring you build valuable and relevant backlinks.

Respona is a must-have email outreach tool. 

It enables you to collaborate with journalists and bloggers, helping you get your links in front of the right audiences. 

With Respona, you can reach out and 'share the love' with content creators looking for partnerships, expanding your backlink profile in all the right places.

This tool takes the hassle out of finding high-quality backlinks. 

Serpzilla automates the process of acquiring guest posts, niche edits, and link rentals, offering access to thousands of reputable websites. 

It’s a great way to secure backlinks without the usual legwork.

If you’re familiar with HARO (Help a Reporter Out), you’ll love Press Plugs, the UK version of this tool. 

Press Plugs connects you directly with journalists who are seeking professionals and experts like you. 

By answering their questions, you can score valuable backlinks from reputable news sources.

For those on a budget, Prowly is a go-to resource for journalist databases. 

With access to a gazillion (rough estimate) journalists, editors, and bloggers worldwide,

Prowly helps you connect with the right people, ensuring your content gets the exposure it deserves.

Most SEOs are familiar with Semrush, but few leverage its full potential for link-building.

By running a link audit on your competitors, you can uncover thousands of potential backlink opportunities all in one place, saving you time and effort in your search for links.

Need help finding contact emails for your outreach campaigns? 

Hunter.io rarely fails when it comes to sourcing relevant email addresses. 



Its Chrome extension makes it easy to add contacts to your mailing list, streamlining the outreach process.

This tool is perfect for sending personalised mass emails. 

Integrate Mailmeteor with Gmail and Google Sheets to automate your email outreach and follow-ups directly from your Drive. 

It’s a time-saving tool that ensures you maintain a personal touch with each email.

Link-building can be exhausting, but with the right tools in your arsenal, you can save time and remove much of the stress. 

These 8 tools will help you build genuine, high-performing backlinks, allowing you to focus on improving your clients' rankings and growing your SEO strategy.

Hi, I’m Zach Argyle, founder of Jodana, where I help SEOs and agencies build stronger, more resilient backlinks. Want more link-building tips? Follow me for insights that will elevate your SEO game.