Build Better Backlinks in 6 Steps (With Free PDF Guide)

Building quality backlinks can dramatically boost your website’s organic traffic.

However, many marketers shy away from it, assuming it’s too time-consuming or not worth the effort.

But with the right approach, backlink building can be simple, inexpensive, and extremely profitable.

Here's a breakdown of six essential steps to help you build better backlinks and generate impressive results for your website.



Before diving into link-building, it's essential to research your competition.

Look at what your competitors are doing and identify the industry leaders. Here are some questions to guide your research:

• Who are the top competitors in your niche?
• What keywords are driving the most traffic to their websites?
• Who is their audience?

By understanding these key elements, you'll have a clearer idea of where your efforts should be focused and which strategies to implement.

To improve your website’s link-building potential, you first need to ensure it's in optimal shape.

Start by analyzing your site to identify any broken or missing elements.

Ask yourself:

• What’s broken or outdated on my website?
• What gaps are there in my content?
• What actions do I need to take to enhance my priority pages?

This step helps you pinpoint weak areas on your website that could be holding you back from higher rankings.

Before building backlinks, ensure that your website is technically sound.

Focus on resolving:

• 404 errors
• Metadata issues
• Canonical problems
• Website speed optimization
• Proper redirects
• Site structure

These fixes will ensure that when search engines and users visit your site, they experience a smooth, well-functioning platform.

Content is king when it comes to attracting backlinks.

Start by auditing your existing content and identifying gaps:

• What content have you already written?
• What content are your competitors producing?
• How can you improve those topics and make them more comprehensive?
• What additional landing or service pages do you need?
• What type of content will be linkable and attract backlinks?
• 
  

By developing a strategic content plan, you'll ensure that your website continuously attracts quality backlinks.

Now that you have a plan in place, it's time to create and optimize content.

Here’s a simple approach:

• Expand on your existing content.
• Optimize your current content for search engines.
• Write 1-2 new blogs each week to keep your site fresh.
• Update priority pages to ensure they stay relevant.

This step will ensure your site continues to grow in authority and link-worthiness.

The final step is to actively seek out backlinks.

Focus on outreach through various methods, such as:

• Partnerships and collaborations
• Public relations (Digital PR) campaigns
• Creating and sharing infographics
• Link swaps
• Niche edits

These strategies will help you build solid, high-quality backlinks that elevate your website’s ranking and drive traffic.

By following these six steps, you’re guaranteed to:

• Improve your website rankings.
• Increase your organic traffic.
• Generate more leads.
• Build a stronger backlink profile.

Incorporating these steps into your SEO strategy can create a more robust online presence, ultimately helping your business thrive in the digital landscape.



Hi, I’m Zach Argyle, founder of Jodana, where I help SEOs and agencies build stronger, more resilient backlinks. Want more link-building tips? Follow me for insights that will elevate your SEO game.